This course covers the knowledge and basic skills for planning, organizing, managing and evaluating festivals, special events, meetings, seminars, conferences, or community-based attractions. Topics include improving existing events and attractions, planning and implementing new events and attractions, site selection, developing budgets and timelines, developing promotional and marketing strategies, maintaining records, and event wrap-up and evaluation. Emphasis is also placed on establishing community-based relationships and support, and on recruiting, developing and leading teams of volunteers. Prerequisite: BUS 110 and TOUR 160 combined with second year status in the program, or consent of the division.