Marketing permeates our lives, from the advertising that we are exposed to on a daily basis, to the product decisions we make as consumers, to the need for all of us to communicate with and persuade others in order to accomplish our personal and professional goals. This course is designed to provide a broad introduction to the field of marketing. This course will illustrate the universal importance of marketing and will help you develop fundamental marketing knowledge and skills applicable to all specializations within business. The focus of study will be on:
• Developing a broad understanding of marketing theory and the strategic marketing process
• Exploring the marketing actions of a variety of organizations across several contexts
• Professional skills development such as: building relationships and positive professional experiences through dedicated team work, communication and presentation skills practice.