Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses and organizations. This beginner-friendly course introduces the essentials of social media for your workplace. You'll start by understanding the value of social media in enhancing brand visibility and engagement. Brainstorm key components in creating an introductory social media marketing plan that will drive your business forward. Explore some features of main social media platforms and select the right tools to achieve your desired outcomes effectively.

Additionally, you'll gain introductory insights into metrics that measure the impact of your social media efforts and review some essential tools to track your progress. By the end of this course, you'll build confidence to harness social media effectively, fostering growth and connection for your business.